This engagement creates a comprehensive go-to-market plan for the client. The process is guided by an experienced marketing/business strategist and coach, and the deliverable is a go-to-market strategy for a 3- to 5-year time horizon.
Creating a strong go-to-market plan requires teamwork with the client’s executives and other thought leaders within the organization, and potentially strategic clients or partners who may provide valuable input. We use 3 phases to this type of project, with an executive strategy workshop as a key event for synthesizing, generating, and validating the go-to-market strategy.
Phase 1: Market Analysis and Framework Development
During this phase, the G5 team will gather market intelligence through interviews with executives, key employees, clients, and partners, as necessary, as well as information from trade publications, analysts, and industry groups, to create the following foundational content on which to build the go-to-market plan:
These items are provided to the team identified for the strategy workshop 1 week ahead of the session for review.
Phase 2: Executive Strategy Workshop
The Executive Strategy Workshop is a 2-day intensive strategy working session. The event may be held offsite (recommended), or onsite at the client’s offices. If the client chooses to do an offsite workshop, G5 manages the event logistics. Following is an outline of the agenda for the 2-day workshop. Depending on the Market Analysis and findings, items on the agenda are allocated appropriate timeslots.
Day 1. The first day of the workshop is a facilitated working session intended to uncover the key strategic issues that the client must address in its go-to-market plan. The outcome of Day 1 is the strategic approach for the client in achieving its revenue and market share goals.
Day 2. The second day of the workshop is intended to solidify the tactics and goals for the go-to-market plan, after which the G5 team will have the necessary guidance and input to complete the plan.
Phase 3: Go to Market Plan Deliverable
Coming out of the Executive Strategy Workshop, the G5 team has the majority of the information required to create the go-to-market plan. There may be additional discussions to finalize or clarify any remaining issues or concerns. The final go-to-market plan is provided for review in draft format within 2 weeks of the workshop, presented to the executive team, and revised based on final feedback. Final plan is delivered 1 week after final feedback.
Components of the final go-to-market plan include the following:
There may be additional areas that the client will desire as part of their go-to-market plan, or there may be areas that the client does not need addressed. As part of the process, the requirements for the plan may be revised and tailored to client’s needs.
Find out more about how we can help you create a go-to-market plan to achieve dramatic growth.
Gen5 is a boutique strategic marketing agency that specializes in helping emerging technology companies grow faster.