B2B marketers know they need be “thought leaders.” Why? Because it is a path to revenue.
Prospects are educating themselves long before they consider solutions, and long before they engage with companies in a sales process. The complexity of the B2B sales process – involving multiple buyers and influencers in an account – adds to the challenge. How do we as B2B marketers ensure prospects are reading our material in their education process, so that engaging with our companies in a transaction is a natural progression?
Many companies believe getting out more and more content is the key to getting noticed earlier. While more content makes it more likely to be in front of eyeballs, if the content does not support a Thought Leadership position in the reader’s mind, you are simply diluting your message.
Join our webinar to find out the 3 keys to developing a Thought Leadership position in your market.