“The way we put leads into the sales pipeline before Gen5 was by cold calling a list of potential prospects. When Gen5 came on board, the process of generating leads became much more efficient and effective. Our cost per lead dropped dramatically. Gen5 also helped establish our thought leadership position in the market. Our space is extremely competitive and having a differentiated position has given us great exposure and credibility among industry experts and our prospective customers.”

Director of Marketing, Supply Chain Management Software Provider