On the second episode of the Gen5 Podcast Alex and Kia discuss the subject of Thought Leadership and why it’s important for B2B companies to pursue if they want to grow.

All You Need Is 5 Steps to Align Sales and Marketing This is the fifth and final installment of the five-part series on how to align sales and marketing. So far, we’ve covered setting goals, defining and agreeing on a process, monitoring performance and establishing sustained communication between sales and marketing. This week is the...

Welcome to the Gen5 Podcast! This show is dedicated to talking about B2B marketing and how it should directly impact the growth of your company. On the debut episode of the Gen5 Podcast Alex and Kia discuss B2B brand promotion and why putting the customer’s cares at the center of messaging can lead to growth.

All You Need Is 5 Steps to Align Sales and Marketing Last week we discussed the importance of monitoring the performance of your sales and marketing alignment once goals and processes were clearly defined. This week, step four is about communication. 4. Create a process of sustained communication among marketing and sales. This allows open...

All You Need Is 5 Steps to Align Sales and Marketing The first two steps of aligning sales and marketing involved setting clear goals and defining and agreeing on a process. Each step of the sales and marketing alignment process builds on one another to ensure that the alignment is sustainable and not a fleeting...

Define and Agree on Terms and Process In step 1 we covered the need to set clear goals in a way that lets each individual see how their performance is impacting revenue. Now when the goals are clearly set, you’d think that everyone would know what they need to achieve. But be careful! You are...

It’s fundamental human nature to point fingers. If you’ve been around sales and marketing at all, you’ve definitely seen it. When the revenue numbers aren’t at or exceeding plan, sales blames marketing for terrible leads, and marketing blames sales for poor follow-through. Why do we care? Other than an unpleasant, high-turnover working environment, the greater...

First, let’s have a quick crash course in what your prospects DON’T care about: Your product. Your company. You. It’s harsh, but true. It’s human nature to talk about ourselves, or in the case of business, our products and services. After all, it’s what we know best. It’s critical to understand that, especially in the...